Irish beef is back in the Chinese market with the first shipment from Ireland arriving into Shanghai yesterday – the first shipment was processed by ABP meats – the company has extensive production facilities in Cahir.
In January the Department of Agriculture, Food and the Marine confirmed the resumption of Irish beef exports to China following a suspension in May 2020 due to an isolated case of atypical BSE. Since then Bord Bia has run an extensive relaunch and promotional campaign to promote Irish Beef to restaurants and consumers in China.
Bord Bia’s Specialist for Asia, Evelyn Chiang, says hot-pot restaurants, steakhouses and barbecue restaurants are all seeking high-quality and reliable imported beef, which is great news for Irish companies.
This month Bord Bia welcomes 15 Chinese government representatives to Ireland on an itinerary involving visits to Irish farms and processors.
