There has been some mixed reaction to news that Glanbia is to change it’s name.
Glanbia Co-op and Glanbia Ireland will now be known as Tirlán.
The change comes as the organisation is restructured. Some criticism has been made of the spelling format used.
In December 2021, farmer shareholders voted in favour of purchasing the remaining 40% stake in Glanbia Ireland from Glanbia plc to become the outright owners of the Irish dairy and grain business.
Co-op shareholders will be asked to vote to approve the name change for the Co-op in the coming weeks.
Former Rugby International Tadhg Furlong is to be a brand ambassador for Tirlán.
The company says the new name blends the words Tír for land and lán for full to create Tirlán and that it stands for “land of abundance”.
Glanbia plc will continue to operate under the Glanbia name as an entirely separate entity. Tirlán will remain the largest shareholder in Glanbia plc, with a 31.9% shareholding.
Tirlán will start to become visible over the coming months, with a phased transition to the new identity on trucks, products, and facilities.
The 52 agri-branches and retail stores will be re-branded to Tirlán FarmLife and Tirlán CountryLife on a phased basis.
The popular Glanbia Connect website will transition to Tirlán FarmLife with immediate effect.
The organisation previously traded under the Avonmore brand.
