Lidl Ireland has said it will start providing free boxes of sanitary pads or tampons to girls and women as part of a new programme targeting period poverty.
The major retailer announced on Monday the launch of a new coupon scheme that will enable girls and women in Ireland to access free sanitary products using the Lidl Plus app each month. From April 19th, women will be able to sign up to receive the monthly coupon which they can use from May 3rd in 168 stores nationwide, said the retailer. This latest move makes Lidl the “first major retailer in the world” to offer free period products in stores, the company has said.
Lidl also committed to making quarterly donations of sanitary products to the Simon Communities of Ireland to ensure people experiencing homelessness, and who may not have access to a smartphone, could also access the free products.
Period poverty is defined as the inability to afford safe, hygienic sanitary products and is internationally recognised as a health and social issue. Research carried out by Plan International in Ireland found almost 50 per cent of girls aged between 12 and 19 found it difficult to pay for sanitary products, while one in 10 of those surveyed said they were were forced to use a “less suitable sanitary product” because of the high monthly cost. The research also found 61 per cent of Irish teenage girls felt too embarrassed to talk about their period.
